Free Bets & Sign Up Offers - June 2026

You’ve probably heard of brands like bet365, Paddy Power, and Sky Bet, some of the most popular betting sites in the industry.

How to Sign up and Place a Sports Wager at UK Online Bookies

Be sure to look for a bonus that suits your gambling style to see whether you will get more value from the large or small signup offers. For example, if you just like to place small wagers on longshot acca's each weekend, a risk-free bonus could benefit you, but a large matched deposit bonus will likely be a waste of time, as you will struggle to get anywhere near the wagering requirements in 30 days. All new bookmakers on BettingLounge have valid gambling licenses from the UK Gambling Commission (although some are white-label) and abide by the strict UKGC regulations. In general, yes, new betting sites with valid UKGC licenses are safe, legal, and secure, but some new bookies still find ways to make it difficult for players or break the rules and receive fines from the UKGC. However, this is not a new betting site problem, with many large operators in the industry receiving enormous fines for questionable practices.

Sporting Index

In 2019, bookmakers paid over £19m in fines to the UKGC, and in recent years, William Hill, Betway and Flutter Entertainment (Paddy Power & Betfair) have all paid massive penalties to the UKGC. Still, we display and review all of the newest betting sites to launch in the UK, but we do recommend caution when joining some new bookies. At the moment, we recommend reading our reviews before joining BetDukes, 2kBet, Infernobet, InterBet, SponsioBet, Bazingabet, SwishBetCasino, BetSteve, and VStarBet. Progress Play Limited offer a white-label solution that provides all of the components for an online gambling site, including software, odds experts, customer service staff, payment solutions, etc. The white-label solutions make it easier for entrepreneurs to start an online gambling site, which allows for a lot of "different" new online gambling sites. But depending on your preferences, you could be more suited to a less obvious choice.

New betting sites might offer outstanding welcome bonuses to disrupt the industry heavyweights, or they may dedicate more resources to ensuring faster withdrawal times, with a modern cashier page to boot.

Best Horse Racing Betting Sites - Voted by 2,500+ Real Bettors: Survey Results

However, finding information on these sites' "true" owners is impossible, and they do not tend to stick around for the long term. We know even the most trusted and established betting sites can rack up hundreds of bad reviews, but we are concerned about the early player reviews from the new bookies operated by Progress Play Limited. Firstly, real players have contacted us to inform us that these sites have charged people for certain deposits, with one case charging an extra £300 in deposit charges. "Appalling I deposited £300, and they went and duplicated the £300 by claiming an additional £300, which meant they took £600 out of my bank account. We mention that all of the new bookies above charge "£2.50" per withdrawal in the reviews, but we did not experience any deposit fees and are shocked to hear that it is happening to players.

If I or someone I know has a gambling problem, what can I do?

Also, all of the Progress Play Limited sites have extremely long withdrawal times, some taking a few weeks. For example, with Debit card withdrawals, there is a three business days pending time, one business day for processing, and 3-7 business days to receive the payment. Now, it is too early to judge most of these new sports betting sites, and it is not uncommon to see similar complaints and reviews on the most significant betting sites in the UK. Regarding bad reviews, Mr.Play has a 1.8 rating (out of 5) with 10 of our genuine player reviews. Some players have mentioned Mr Play is not awarding the £10 free bet sign-up bonus and has issues with withdrawals and verification. It all comes down to personal choice - our job is not to make the decision for you but to provide you with the relevant information.

What can you use your free bets on?

He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis. Choosing a new betting site can feel daunting, but BettingOdds makes it easy. This page explains everything you need to know, from welcome offers and key terms to available sports, betting markets, and payment options, so you can get started with confidence. It doesn’t necessarily pay to disregard new bookmakers in favour of more established betting sites, as sometimes a new betting site offers the best sign-up offer. Our expert reviews cover the best new betting sites in the UK and the major operators already in the space. Puntit is a new name in the UK betting space, making a strong first impression with a simple and rewarding welcome offer whereby new customers can get their hands on £20 in Free Bets when they deposit and bet £10 at minimum odds of 1/1 (2.00) within seven days of signing up. The Free Bets are split into four £5 tokens, which cover singles, bet builders, accumulators, and a Lucky Dip; giving users the flexibility to explore different styles of betting. Strong Welcome Offer: New customers get £20 in Free Bets when they bet £10.

Final Thoughts

In that case, you can use an alternative dispute resolution (ADR) provider approved by the UKGC, such as the Independent Betting Adjudication Service (IBAS). Other Approved ADR Providers include ADR Group, Bacta ADR service, eCOGRA and so on. We take great pride in promoting gambling safely and responsibly here at BettingLounge. We will only recommend new online bookmakers with responsible gambling protocols on their sites. Check out our Responsible Gambling Guide for tips and advice on staying in control and services offering free professional help!

Place a qualifying bet

Self-assessment tests: We check to make sure the new bookmakers offer self-assessment quizzes to help you if you are at risk of developing a gambling problem. Deposit Limits: Almost all new betting sites offer deposit limits, and we recommend all punters set a limit and stick to a budget they can afford. Reality Checks: We ensure new bookmakers offer reality checks to monitor your time and money spent on a betting site. Self-exclusion: Again, all new betting sites in our list offer self-exclusion options if you want to take a break or suspend your account for six months, one year, five years, or longer. Steven is an experienced iGaming content writer who has been working in the industry since 2018. Lucky Dip: Puntit’s unique, randomised betting feature designed to give punters a fun and fast way to score potentially big odds on their favourite sports.

• Deposit limits can be set daily, weekly, or monthly directly on the account page.
• Reality checks and session time reminders are mandatory and configurable.
• Direct links to self-exclusion schemes and access to transaction history.
• Option to block access to certain betting markets, like casino games.

Horse Racing Odds Increase: Increase the odds of your pick by using the slider to increase the winning distance.

• Look for welcome bonuses that are not tied to high wagering requirements.
• Some sites offer 'risk-free' first bets up to a specified amount, like £20.
• Acca insurance is common, refunding a stake if one leg of a 5+ fold loses.
• Enhanced odds for selected high-profile events are a frequent promotional tool.
• Loyalty programmes that offer free bets for consistent weekly activity.
• Refer-a-friend schemes that grant a £10 free bet to both parties.

Betting Options: Puntit offers a wide range of sports markets, including singles, accas, and bet builders, allowing punters to place structured or creative bets with ease.

• Focus on markets for emerging sports like padel, drone racing, and eFootball.
• In-depth coverage of women's sports leagues with dedicated stats centres.
• Expansion of novelty bets on awards shows, weather, and financial indices.
• Virtual sports leagues that run 24/7 with short 3-minute match cycles.

Clean, Mobile-Friendly Interface: Puntit offers a streamlined, intuitive user experience that works smoothly across devices, making it ideal for quick betting on the go. Get £20 in free bets when you sign up BetTom’s welcome offer gives new customers a safety net on their first day of betting.

What are the best free bets for existing customers?

We recommend reading our unbiased review and the comments before joining Mr.Play. Currently, these new bookmakers are not off to a good start, and we recommend joining more established "new betting sites", such as Kwiff, BetMGM, and QuinnBet, to name a few. New bookmakers that are listed on BettingLoune will have a UK Licence and abide by the UK's Gambling Act 2005 and all the UK Gambling Commission (UKGC) regulations, making them safe and accountable betting sites. However, if you come across a site bet bookmaker uk bonus not on our list, check for a UK license. You can do this by checking the bottom of the website for a Gambling Commission link or by manually searching the brand/owners on the UKGC website.

Different types of free bets:

Never sign up for a new bookie that does not show a valid UK Gambling license. If you didn't know, the UKGC regulates most forms of gambling in the UK, including: The only exception is sports spread betting, which is regulated by the Financial Conduct Authority instead of the UKGC. Most people might expect the UKGC to resolve consumer complaints against gambling operators in the UK, but this is not the case. If you run into any issues while gambling in the UK, it is recommended that you contact the gambling business first and follow their complaints procedure. Suppose you are not satisfied with the result of this direct complaint. Place three separate bets of £10 or more on different events at minimum odds of evens (2.0), and if you finish the day with a loss, BetTom will refund 50% of those losses as a Free Bet worth up to £25.

Popular Betting Payment Methods for UK Punters

Unlike horse racing, every new betting site launched in the UK will offer football betting, but some areas are much better than others. Almost every new UK bookie will offer a wide range of football betting markets (usually over 200) and cover enough leagues and competitions to satisfy nearly all punters. However, the betting market types vary quite a lot when looking deeper at new football bookies. For example, few new betting sites offer Asian markets, bet builders (custom bets) or prop bets (wagers on individual players). To find these markets, you will likely need to join the more established bookies such as bet365 and William Hill.

17. AK Bets

Then, we look at the betting odds/margins on the new football bookmakers, and surprisingly, new bookies tend to offer lower margins (high odds) than most established bookies in our independent tests. Of course, we only test a small sample of markets and odds, but new betting sites consistently rank high for the lowest margins. After the margins tests, we look to see what unique features the new betting sites offer, such as live streaming, cash out, promotions for existing customers, free-to-play competitions such as Betway's 4 to score, and anything else unique to compete with the best football betting sites like bet365 and Betfair. New bookmakers usually have great sign-up offers, but a large signup offer does not necessarily mean good value. High wagering requirements can turn an attractive-looking betting offer into a waste of time.